Website implementation is the process of performing the initial creation and tailoring of WCM websites so that they can be subsequently managed and populated by day-to-day WCM users.
More:
Defining WCM websites
Integrating hand-built master pages and themes with WCM
Defining custom iParts as content types
Defining navigation areas and breadcrumb areas
Enabling user impersonation on standard pages
Extending the default search behavior
Extending the default content and index renderers
Migrating e-CM 5.x content
Adjusting the website keep-alive service